How term-in works — in 60 seconds

No video needed. See step by step how your clients book via AI, receive automatic reminders and leave a Google review after their visit.

1
Client opens your booking widget

A small chat button appears on your website — bottom right, unobtrusive but always visible. One click and the booking dialog opens. No form with 10 fields, no account required. Alternatively, clients can access it directly via your booking link — shareable via Google Business, Instagram, WhatsApp or business cards. Available 24 hours a day, 7 days a week.

💬
Tomorrow 3 PM haircut please
2
Client writes in natural language

No dropdowns, no calendar selection, no category maze. The client simply writes what they want: "Tomorrow 3 PM haircut" or "Next Wednesday balayage with Lisa". The AI understands natural language in German and English — including colloquial expressions, abbreviations and various date formats. The booking process feels like a WhatsApp message to a real person.

3
AI understands and books instantly

Within 2 seconds, the AI analyzes the request, checks calendar availability and confirms the appointment. For conflicts, it automatically suggests alternatives: "3 PM is unfortunately taken — 3:30 or 4:00 PM would be available." All in a natural conversation flow, without page changes or reloading. The drop-off rate drops from 40-60% with traditional forms to under 20%.

Tomorrow 3 PM haircut please
Perfect! Your appointment on Tue, 3:00 PM — Haircut with Lisa. ✓ Confirmed! You'll receive an SMS reminder.
📱 Reminder: Tomorrow 3:00 PM — Haircut at Salon Musterstadt. Reschedule? Reply with RESCHEDULE.
4
Automatic SMS reminder

24 hours and 2 hours before the appointment, your client receives a friendly SMS reminder. This reduces no-shows by up to 60 percent. Clients can cancel or reschedule via reply SMS — the freed slot automatically becomes available for other clients. You don't have to do anything, the system works in the background. For an average salon with a 15 percent no-show rate, this saves 3,000 to 6,000 euros per year.

5
Google review after the visit

2 hours after the appointment, your client automatically receives an SMS with a direct link to your Google review page. The message is friendly and unobtrusive: "How was your visit? We'd love your feedback." Salons using this feature increase their Google reviews by an average of 300 percent within 3 months. More reviews mean better Google ranking, which in turn brings more new clients. An automated growth cycle.

⭐ How was your visit at Salon Musterstadt? We'd love your feedback: [Google Link]

Comparison: Traditional vs. term-in

How do clients book an appointment today — and how could it be? Here you can see a direct comparison of the most common methods with the term-in AI solution.

CriteriaPhone BookingWhatsAppOnline Calendarterm-in AI Chat
AvailabilityOnly during opening hoursDelayed response24/724/7 instant
Booking Duration3-5 minutes5-15 minutes2-3 minutes30 seconds
Language / UXNaturalNaturalForms & dropdownsNatural (AI)
Staff EffortHigh — every call interruptsHigh — every message manualMedium — maintenance requiredZero — fully automated
Double BookingsCommon under stressPossibleEliminatedEliminated
SMS RemindersOften extra charge✓ Included
Google Reviews✓ Automatic
Client Drop-off Rate20%35%40-60%Under 20%
Cost per Booking€2-3 (time spent)€1-2 (time spent)€0.50-3 commission€0 commission

Phone booking interrupts your workflow: on average, a booking call takes 3-5 minutes, and each interruption costs an additional 2-3 minutes to regain focus. With 15 calls a day, you lose over an hour of productive work time. WhatsApp is more convenient for the client, but you type manually and have to check the calendar yourself. Online calendars like Calendly or Treatwell have high drop-off rates because clients have to click through categories, dropdowns and forms. term-in combines the natural feel of WhatsApp with the automation of an online system — without commission, without effort.

What happens behind the scenes?

The term-in AI is more than a simple chatbot. Here you can see what happens behind the scenes with every booking request — in milliseconds, fully automated.

1. Natural Language Understanding (NLU)

The AI analyzes the client's message using Natural Language Understanding. It recognizes entities such as services ("haircut", "balayage", "beard grooming"), time references ("tomorrow 3 PM", "next Wednesday", "this week"), stylist preferences ("with Lisa", "with the gentleman from last time") and even colloquial expressions ("Could you set me up with an appointment?"). The system understands German and English, including dialects and abbreviations.

2. Real-time calendar matching

Within milliseconds, the AI checks the current calendar: Which slots are available? Which staff member offers the requested service? How long does the service take? Are there buffer times between appointments? Breaks and holidays are automatically taken into account. For conflicts, the AI generates up to three alternative suggestions, sorted by proximity to the original request.

3. Confirmation and database update

After confirmation by the client, the appointment is saved to the database, the calendar is updated and a confirmation SMS is sent. At the same time, the automatic reminders (24h and 2h before) are scheduled and the review request (2h after the appointment ends) is prepared. The entire process takes under 2 seconds — the client experiences an instant response.

4. Continuous learning

Every interaction improves the system. The AI learns which phrases your clients use, which services are most frequently requested and what your salon-specific language looks like. After 2-3 weeks of use, the system understands even unusual requests precisely. When the AI is uncertain, it politely asks for clarification — just like a human receptionist.

Which salons is term-in suitable for?

term-in is flexible and adapts to different salon types. Here you can see how different businesses benefit from AI booking.

Solo Salons (1 person)

  • You are both stylist and receptionist — term-in handles appointment scheduling
  • No more interruptions while you work
  • Starter plan from €29/month is perfectly sufficient
  • 42% of bookings come after business hours — you'd miss those otherwise
  • Ideal starting point: Widget on Google Business + Instagram bio link

Team Salons (2-10 staff)

  • Individual calendars per staff member with their own working hours
  • Clients book specifically with their favourite stylist
  • Business plan with utilisation statistics per person
  • Holiday and break planning without double bookings
  • No-show tracking shows which clients are unreliable

Cosmetics & Beauty Studios

  • Longer treatment times (60-120 min.) are correctly blocked
  • Multiple services can be combined in a single booking
  • Client notes for allergies, skin type, preferences
  • GDPR-compliant — especially important for health-related data
  • Review requests increase trust among new clients

Barbershops

  • Quick services (15-30 min.) — high throughput per day
  • Walk-in and appointment booking in parallel
  • Younger target audience prefers chat booking over phone calls
  • Instagram and TikTok linking to booking link
  • Google reviews are crucial for local visibility

What you as a salon owner see

In the term-in dashboard, you have full control over your salon — all appointments, clients and statistics at a glance. The dashboard is mobile-optimised and accessible from anywhere. Whether on a tablet between two clients or on the sofa in the evening — you see in real time who has booked, which reminders have been sent and what your utilisation looks like.

Today12 appointments
This Week67 appointments
No-Show Rate4.2%
Online Booking Rate73%
New Reviews (30 days)+14
Utilisation87%

What salon owners see

  • Daily and weekly calendar per staff member
  • Client list with booking history and notes
  • Revenue statistics and utilisation charts
  • No-show tracking and automatic flagging
  • Google reviews overview
  • SMS history and delivery status

What clients experience

  • Chat booking in natural language
  • Instant appointment confirmation
  • SMS reminder before the appointment
  • Easy rescheduling via reply SMS
  • Review request after the visit
  • No account, no password required

Technology that works while you sleep

The booking widget is active around the clock. 42 percent of booking requests come after 8 PM — when your salon is closed. Without online booking, you lose these clients to competitors who are digitally accessible. With term-in, your appointment scheduling runs automatically: bookings are accepted, reminders sent, reviews requested. You open your dashboard in the morning and see the fully planned day — without having answered a single call.

The AI learns from every interaction. The longer you use term-in, the better the system understands your services, your clients and your availability. After just a few weeks, even unusual booking requests are precisely understood and processed. And when the AI is uncertain, it asks the client — politely and in natural language, just like a human receptionist.

Frequently Asked Questions about the Demo

Do I need to install anything? No. term-in is a web application — you only need a browser. The widget is embedded on your website via copy-paste. There is no app that your clients need to download.

How long does setup take? Under 10 minutes. You register, enter your services and working hours, copy the widget code — done. The AI starts accepting bookings immediately.

What happens after the 14-day trial? You choose a plan or your account is paused. No automatic charges, no hidden costs. Your data is retained for 30 days in case you decide later.

Does it work without my own website? Yes. term-in automatically creates a booking page at term-in.app/your-salon. You can share this link anywhere — Google Business, Instagram, WhatsApp, business cards.

Convinced? Try it yourself.

14 days free. All features. No credit card.

Try Now →
Hinweis: Alle Angaben ohne Gewähr. Zahlen basieren auf Branchendurchschnitten.